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At present, mainstream services do not reach the majority of people from the South Asian Communities of Leeds. Service providers are often perceived as inaccessible to the communities, failing to meet their needs and interests. This has a knock-on effect: people are also excluded and unaware of many mainstream services that are available to them. This inability to access basic information has led to their exclusion in accessing and therefore benefiting from basic mainstream services. This places people at a considerable disadvantage in all areas of life including social, economic, educational and employment opportunities, leading to polarisation / marginalisation and disengagement of these communities. The inability to access media services and positively take part in creative media activities is due to many barriers, e.g. language and lack of cultural and religious understanding / sensitivity. From our previous 8 live broadcast (28 day Restricted Service License), and many local consultations (carried out live on air); it was clear that there is a very strong and real need for an Asian Community Radio. Audience response, shown through telephone calls, mails and personal visits to the studio, was overwhelming. The station has received strong support across the South Asian community and by local voluntary / community groups, statutory service providers and local businesses. <Previous | Next>
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